The importance of blogging

Written by:
Leo Hoogma, 26 July 2021

Why should you blog, what is the added value for your website? You probably know that good content is king, in the words of Microsoft founder Bill Gates. But why is that, and is it still true today?

The answer is: Yes. Good and relevant content is extremely important for the findability of your website. Now, but also in the future, your website will attract extra visitors for years, people who would not have been there otherwise. And since your content matches their interests, the chance of a conversion (purchase) is also greater.

Who are you, what do you do, what can you use your product for?
So write targeted blogs or news items on your HWCMS website. For example, blog about your expertise, or tell us more about a certain service or product that you offer. This is the long-term SEO with which you can enjoy what you do for a long time to come. It will take some time (and inspiration), but sharing your knowledge is still greatly appreciated by Google.

Blog posts are included in Google with HWCMS AMP

Blog posts written in HWCMS are automatically converted to a special format so that it can be included in the AMP system. This allows visitors to your website to experience faster and smoother loading. You also know that the longer you have to wait for a page to load, the greater the chance that you will click away. This also applies to visitors to your website.
Google caches your pages so it can quickly display them on demand.

Each blog entry is a new page with HWCMS, our easy-to-use website management system. This allows you to work on the natural growth of your website with every blog post, which is again good for your findability in Google.

Do you want to know more about this or could you use some input? Please contact Hoogma Webdesign in Beerta. We are happy to help you with advice and assistance, for example with our practical social media-advice.

Would you like to read more blog posts? Go to the page Blog.